How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 29.06.2025 00:19
People
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Perception
Sean Combs’ ex describes relationship marked by ‘manipulation’: ‘I couldn’t say no’ - NPR
Price
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Product
Good marketing is doing this well.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Colorado has now recorded 10 measles cases this year as airport outbreak grows - GazetteXtra
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Processes
Place
Is sunscreen toxic? The UV truthers on the internet sure think so. - The Boston Globe